Sales Associate & Brand Ambassador


folc Jobs

Sales Associate & Brand Ambassador


About you

Are you ambitious and ready to be a key player in a small but mighty team? folc is looking for a brand ambassador that can help drive our sales in established channels and pave the way for new trade relationships in the ever growing wine industry. If you have an enthusiasm for wine, people and pushing yourself out of your comfort zone, this role is for you.

The role of brand ambassador is fundamental, as one of the faces of the business we need someone who lives and breathes wine and communication. We are recruiting an individual who is able to extend the already popular face of folc to new customers, but also keep our existing customers engaged and provide them with the support they need to drive volume of our product in their venues.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. We want to not only deliver the best product on the market, but the best experience too.”

Role & Responsibilities

Job Title: Brand Ambassador

Reporting to: Head of Distribution & Sales

Salary: Competitive + commission bonus + generous option plan

Place of Work: Remote working with 3 days per week in trade with the understanding there will be 1 day a week with your line manager in London or other predetermined location. Our registered office is near Tunbridge Wells (Kent) and you will be required to travel to this location for monthly team meetings.


● Identify new relevant prospects and opportunities for folc, convert prospects and opportunities to customers:
○ Number of prospective calls per week: 40+
○ Number of customer visits per week: 10+ and increasing throughout peak season (March-September)
○ Number of sales: 300 cases per month in peak season;
● Formulate, develop, and maintain strong communication with customers. Build relationships with our new customers, maintain relationships and work with pre-existing customers motivating their teams to sell our product;
● Identify opportunities with trade to conduct activations to drive volume and exposure of folc;
● Represent the brand to the customers in a positive manner at all times. Be the face of folc at relevant sales and marketing trade shows and events, meetings and activations;
● Ensure folc is front and centre in key stores with POS and stock on show;
● Monitor and understand the brand’s movement, pricing, and distribution patterns;
● Help install marketing displays with predetermined stores and activations;
● Work with the marketing department to understand our goals/objectives to help shape the marketing strategy; and
● Provide insights and communicate relevant feedback from any key stakeholders
Why work with folc?
● The chance to be a part of one of the fastest growing English Wine brands in the industry
● Be a key player in a small team who are friendly, hustlers and very inspiring
● Be part of a company who cares; we are investing in our sustainability & community
● Learn! We create an environment where it is possible to learn, expand and grow to be the best version of yourself both professionally and personally
● Work in a kind, open and honest business where your opinion is as important as everyone else’s
● Team days out to English vineyards
● Supportive leadership and mentorship
● Opportunities to study WSET course
You are the right fit if you:
● Want to working in a fast-paced startup environment
● Are able to represent the company confidently and professionally at all times
● Want more than just ‘a job’, finding a passion and being a part of something bigger
● Want to pursue a career in Sales & Marketing
● Are organised, efficient and motivated to learn and initiate ideas
● Are a creative thinker who thinks outside the box and can use their initiative
● Rise to challenges, overcome obstacles, learn from setbacks, and make improvements
● Thrive working in a team motivated environment
● KPI driven

Essential experience:

● Communication and relationship management
● Historically worked in customer facing and/or sales role
● Understanding of the sales process & commercial awareness of the wine and sales industry
● A keen interest in wine (WSET 2 and above are a great addition to your skill set)
● Computer skills, working knowledge of Microsoft Office inc. excel & entry knowledge of how to use a CRM
● UK Driving license and Right to Work in the UK (essential)

Apply Here

To apply – Please email [email protected]


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